It’s a service for schools, providing expert information to parents and carers to help them build children’s wellbeing and resilience. Schools can host this content on their own websites. This service is free from the National Crime Agency’s Child Protection Command CEOP and The Parent Zone, which has been providing parenting advice for 10 years.
The content will include articles, videos and Q&As, and will cover difficult topics like sex, relationships and the internet, body image and peer pressure, as well as broad parenting topics like ‘how much sleep do teenagers need?’
Like CEOP’s Thinkuknow programme, some of the content covers internet safety, but it all starts from the assumption that young people don’t separate their online and offline lives, and that the issues for parents are often the same. The aim is ultimately to help children to be discriminating, web-literate and resilient.
We will release new content each week. We’ll send you an email once a fortnight alerting you to new articles, though you can check the feed at any time. You can choose which topics to host and you can always change your mind.
For more information on choosing which feed to take and selecting content, visit our technical support page.
In an earlier stage of Parent Info, 17% of parents and carers stumbled across the content while visiting the school website for other reasons. They were much more likely to look at it when prompted. Over 70% of parents and carers looked at Parent Info content on their school’s website after receiving an email or letter from their school.
Over the next few weeks, we’ll suggest some ways of promoting the service to families, including suggested tweets, emails and letters.