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One of a kind: resisting the pressure to conform

boosting daughter's self-esteem

Parent Info has partnered with the Dove Self-Esteem Project to offer parents advice and information to help children and young people build confidence and feel good about themselves. 

In this article, we look at the importance of celebrating difference

Young people are faced with a great deal of pressure from both their peers and marketers to look a certain way and follow the latest fashion trends so they fit in with others around them. As they start to get older, this peer pressure may lead them to abandon their own style and follow what they think they should be wearing, gradually losing their sense of individuality.

So, in the face of this mounting pressure, how can you help your child feel confident about the way they look and help them to embrace a style that reflects their own personality?

Tip: Tell them it’s OK to be different  

One thing you could do is make a game of looking out for men and women who seem to have their own unique sense of style. When you spot them, ask your child what they like about their look and what it says about them. Once they see real people being unique and having fun with fashion, they may feel less inclined to dress just like their friends.

Read more tips on how to celebrate individuality in the face of peer pressure

ʻI think most of the pressure comes from what people will think, especially now with social media...ʼ

These school students talk about some of the daily pressures they face. 

Download your FREE 40-page parent guide to boosting your child's self-esteem here

This downloadable pdf contains expert advice from Dove Self-Esteem Project global experts from the fields of psychology, body image, self-esteem, eating disorders and media representation to create a resource for parents that is focused on advice and action.  

Teachers: for free downloadable teaching resources, go to the Dove Self-Esteem Project area on

These pages are brought to you by Parent Zone and the Dove Self-Esteem Project


The advice published on Parent Info is provided by independent experts in their field and not necessarily the views of Parent Zone or NCA-CEOP.

First published: October 2017

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